Citigroup-owned and one of India’s leading ISPs YOU Telecom has been offering VoIP services for quite some time now. In 2006 it announced YOU Call service that allowed YOU high-speed Internet subscribers call their friends and relatives abroad using an IP phone.
Given the scenario where a lot of young people are going abroad either for their studies or employment, Internet / broadband offers a cost effective solution to stay connected. It started off with emails then moved to instant messaging (Yahoo, MSN) and now VoIP.
VoIP is currently undergoing customisation. As the preferred choice of International calling, Internet telephony with its headsets and keyboards was not comfortable for people not used to such paraphernalia, especially senior citizens.
YOU Telecom gave a thought to this then emerging situation and introduced its IP phone that looks like a normal landline device and operates on an existing broadband connection. This device proved to be a great relief as it made people feel at home with button dial and gave the satisfaction of speaking over the phone.
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